During my time at Nanogen, I played a pivotal role in the new product launches. I was responsible for conceiving the concept and art directing a photoshoot to capture compelling visuals for the products. Following the photoshoot, I took charge of editing all the imagery, ensuring it aligned with the desired brand aesthetics and messaging.

In addition to the visual assets, I also designed sell sheets and booklets specifically tailored for our sales team. These materials were carefully crafted to effectively showcase the features and benefits of the new products, equipping the sales team with valuable tools to promote and sell them successfully.